While we optimize campaigns using standard metrics such as impressions, clicks, completion rate, etc.; we also set online KPIs.
Conversion and Engagement metrics using third party site pixels can offer attribution to online ad campaigns. We will continue to track and optimize all aspects of the campaign for conversions, as well as compare successful demographics and data trends between platforms.
Since Google Analytics uses a Java Script Tag that is both asynchronous and requires a cookie to work properly, it is often inaccurate in measuring multiple digital media tactics when optimizing for true attribution. We get it right.